![]() ![]() Welcome to the life of a creative!Īccording to neuroscientific research into creativity, this idea actually has some merit. You could struggle for days and days locked in a room with your co-founders and come up with nothing but crap, only to have the perfect name pop into your head in the shower. One of the least understood but most recognized aspects of the creative process is that the good stuff often sneaks up on you. Come Up With as Many Names as You Can, Then Come Up With Some More Related Article The Best & Worst Real Estate Business Cards 7. That means sitting down and figuring out who your target clients are and what they need, want, and like is crucial to coming up with a name they will respond to-or even tolerate.Īre you working in retirement communities in Boca Raton or selling old warehouse spaces to hipsters in LA’s Arts District? As you can imagine, those two companies should have two very different names if they want to reach the right audiences. What good is an amazing name like The Dandy Warhols if your clients don’t like it? Real estate company names that work, work for the people you want to sell real estate to. Franklin, Upland, Clark, & Kinsey might sound very stately and old money outside your law office, but uh… 5. So if your company name is Kelly Smith Realtors, you can get a domain like .Įven if you don’t plan to use an acronym for your real estate name, make sure yours doesn’t connote anything lewd or tasteless. You can also use acronyms for other branding uses (assuming you keep the same font, color, and style) such as a brand mark or a domain name. If you go with your own name (or a combo of names if you’re branding your real estate team), then an acronym can be a great stand-in that’s easy to remember and spell. Which company sounds like they make cool laptops: IBM or International Business Machines? Which company offers you great mashed potatoes: Kentucky Fried Chicken or KFC? Using an acronym as a stand-in for your name can be surprisingly useful. So do yourself a favor and avoid using puns or clichés in your name. Many, many people-especially those who can make or break you with one deal-might find it cloying and unprofessional. The cognitive dissonance makes most people pause for a second before asking something like, “You mean like the website?”Įven worse, while you and your friends might think your pun is hilarious (and as pun aficionados, we’d probably agree), will everyone find it clever? The answer, of course, is no. Seeing their name on a massive banner on exclusive new developments is more than a little odd. I genuinely don’t think they ever thought they would be as successful as they are today. ![]() OK, clever enough, but now they’re stuck with it. And sure, the reference has a second meaning that works for real estate. Keep in mind this was well after the platform’s long, slow decline. I won’t name names, but let’s just say it rhymed with pie face. There’s a real estate company here in Brooklyn that, for some inexplicable reason, decided to name themselves after a world-changing, but now defunct, social media platform. Avoid Puns, Pop Culture References & Clichés But this list also includes advice from some of the top branding professionals in the industry. Since I have more than a decade of experience in real estate branding, I’ll get the ball rolling. Download Your Free Real Estate Branding Guide Take the advice of people who have spent years branding companies and making the hard decisions that built great brands. So by now you probably have a handful of names that you’re considering for your business. Related Article 7 Real Estate Copywriting Rules Professional Writers Swear by 9 Rules for Great Real Estate Company Names In my professional opinion-as well as the opinions of every branding expert I’ve ever talked to-the more real estate company names you come up with, the better, so we decided to build this real estate company name generator to help you get started. The Close’s FREE Real Estate Company Name Generator 2.0 Please note that I simply tapped into my marketing skills and real estate experience to come up with these suggestions, so some might be real companies! If none of these inspire, use our real estate company name generator below the list. Let’s get the creative ball rolling with these 89 real estate company name ideas. We hope these resources help you come up with an unforgettable name that precisely expresses your brand. You can also avail yourself of our free real estate company name generator, review our nine rules for choosing a great real estate company name, read advice from five real estate branding experts, and learn how to use artificial intelligence (AI) to help name your company. So before you name your real estate company “Superior Realty,” check out our 89 examples of great real estate company names. ![]() I don’t think anyone here would be shocked if I said that most real estate company names these days are boring at best. ![]()
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